Auditing Product Detail Page
Single Detail Pages (SDP) are where purchase decisions happen. At Coupang Taiwan, they were also where a recurring tension played out: the gap between Taiwan's SDP and Korea's. The question "Why does Korea have this, but Taiwan doesn't?" came up often — in design reviews, stakeholder discussions, roadmap planning. The framing was understandable. Korea's product is mature, its SDP is sophisticated, and the gap is visible. My manager encouraged me to slow down and investigate properly before proposing anything. Three months later, what we've came up with was a shared language that let teams reason about SDP quality in Taiwan's specific context — what to prioritize, and what to borrow from Korea.
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