Redefining Sales Event CX
Large-scale promotions are the moments when e-commerce products face the most pressure — and take the most risks with user experience. At Coupang Taiwan, depending on the campaign, design might enter early in planning, or only appear at the end to validate a badge placement or review a banner before launch. The result was a fragmented experience. Visually, they lacked presence compared to competitors. Experientially, they lacked coherence — users could tell something promotional was happening, but not what it was, where to find the best deals. For the 618 campaign, I took a different role. Rather than producing event assets on request, I drive the strategic renewal of the event experience from the ground up — working with product and brand teams to build a cohesive design guidelines and deliver specific features that moved the experience from reactive overlay to intentional promotion design.
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